An independent creative studio.
Helping businesses to grow through strategy & design.



Cairo,Egypt
     →  info@offlab.design
     →  @off___lab

An independent creative studio.
Helping businesses to grow through strategy & design.

We are designers & thinkers who tackle your unique challenges with unique solutions, sparking conversations around your business, & boldly claim its position among market peers.


Our lab is unmoved by trendy styles, standard templates, or catchy words.


We meet your brand where it is! Help you with its creation, transformation, and enrichment.


We love living on the edge of our craft, provoking ourselves & the communities around us, building timeless brands with precision, humanizing them with intuition.


One of our lab’s corners is always occupied with self-initiated projects inspiring people, encouraging them to create, experiment & think differently.

Approach & Methodology


Strategy / Project's Blueprint

The stage where we combine your business insights & ambitions with our extensive research & analysis, making a multi-layered plan & a clear roadmap of communication solutions.


― Brand Audit
― Market Analysis
― Target Audience
― Brand Architecture
― Naming


Creation / Building A Character

Through exploration & experimentation, we craft all needed communication tools. With our strategy in mind, we define & design your brand.


― Visual Identity Design
― Verbal Identity
― Art Direction
― Brand Animations


Experience / Activating The Brand

Delivering a special treatment for every touchpoint with our audience, from printables & publications, to outdoor launch & digital activation.
Then, we execute comprehensive guidelines to ensure the consistency of our aesthetics and voice over time.


― Stationery Design
― Editorial Design
― Packaging Design
― Billboards
― Social Media Launch
― Web Design
― Brand Guidelines